Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2013Edition: 4th ed.Description: 590 p. : ill. (chiefly col.).ISBN: 9780273779414.Subject(s): Brand name products -- Management | BABECall number: HD69.B7 K292s 2013
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General Book
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Main Library English General Book, Fl.4 | HD69.B7 K292s 2013 (Browse shelf) | 1 | Available | 10000000185532 |
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| HD69.B7 H435 2008 What is branding? / | HD69.B7 H454b 2016 Brand management : | HD69.B7 H919h 2018 How to style your brand : | HD69.B7 K292s 2013 Strategic brand management : | HD69.B7 K45s 2008 Strategic brand management : | HD69.B7 K45s 2008 Strategic brand management : | HD69.B7 K846b 2011 Brand society : |
Includes bibliographical references and index
BOOKS IMPORT 2,290 ฿
VTLS_PO 3040
old-matrix-bibnumber 14748 14748
Uploaded to Union Catalog Y17 M02 D28 EN
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