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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2013Edition: 4th ed.Description: 590 p. : ill. (chiefly col.).ISBN: 9780273779414.Subject(s): Brand name products -- Management | BABECall number: HD69.B7 K292s 2013
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Item type Current location Call number Copy number Status Date due Barcode
General Book General Book Main Library
English General Book, Fl.4
HD69.B7 K292s 2013 (Browse shelf) 1 Available 10000000185532

Includes bibliographical references and index


VTLS_PO 3040

old-matrix-bibnumber 14748 14748

Uploaded to Union Catalog Y17 M02 D28 EN

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