Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller

By: Keller, Kevin Lane, 1956-.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2013Edition: 4th ed.Description: 590 p. : ill. (chiefly col.).ISBN: 9780273779414.Subject(s): Brand name products -- Management | BABECall number: HD69.B7 K292s 2013
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
General Book General Book Main Library
English General Book, Fl.4
HD69.B7 K292s 2013 (Browse shelf) 1 Available 10000000185532

Includes bibliographical references and index

BOOKS IMPORT 2,290 ฿

VTLS_PO 3040

old-matrix-bibnumber 14748 14748

Uploaded to Union Catalog Y17 M02 D28 EN

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha