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Advertising & IMC : principles & practice / Sandra E Moriarty, Nancy Mitchell, William Wells

By: Moriarty, Sandra E.
Contributor(s): Mitchell, Nancy | Wells, William.
Material type: materialTypeLabelBookPublisher: Boston [Mass.] ; London : Pearson, 2012Edition: 9th ed.Description: 685 p. : ill. (chiefly col.).ISBN: 9780273752929.Other title: Advertising & IMC :œbprinciples and practice [Cover title] | Advertising & integrated marketing communication | Advertising and IMC.Subject(s): Advertising | BABECall number: HF5823 M854a 2012
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Item type Current location Call number Copy number Status Date due Barcode
General Book General Book Main Library
English General Book, Fl.4
HF5823 M854a 2012 (Browse shelf) 1 Available 10000000172707

Includes bibliographical references and index

NEWBOOK 2,425.50 ฿

VTLS_PO 2632

old-matrix-bibnumber 2822 2822

Uploaded to UC 2014-10-07

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